Overview

• Keyword Rankings: 28% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 63. Keyword performance continued to improve across several high-value search terms. “Stacer boats” improved to position #8 from #17 previously, while “Stacer dealers” moved up to position #2 from #8, increasing the website’s visibility for users actively searching for Stacer-related products and dealer information. “Boat maintenance Victoria” maintained its #1 ranking, continuing to demonstrate strong authority and visibility within this key service area.

• User Engagement: User engagement metrics showed positive improvements, with goal completions increasing by 10.43%, indicating that more visitors completed valuable actions such as enquiries or conversions. Pageviews increased by 23.97%, meaning users explored more content across the website, while the engagement rate improved by 22.5% to 56.08% and average session duration also increased, suggesting visitors are finding the website content more relevant and engaging.

• Traffic Sources: Organic Search contributed 36.8% of total website traffic, highlighting the continued importance of SEO in improving website discoverability and attracting users through search engines. Direct traffic accounted for 52.7%, reflecting strong brand awareness and users intentionally returning to or searching directly for the business.

• Link Building and Blogging: Completed 12 high-quality directory links, enhancing brand authority and search engine rankings.

• Competitive Performance: Phillip Island Marine ranked 1st among competitors based on average position trends, demonstrating strong overall search visibility compared to competing businesses.