Overview

• Keyword Rankings: 28% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 65. Key search terms continue to perform strongly, with “boat shop” and “boat detailer” both holding position #1, reinforcing dominant visibility in core service areas. “Stacer dealers” has improved significantly, moving from position 4 to position 2, placing it within close reach of the top spot.

• User Engagement: Engagement rate reached 60.65%, lifting by 38.1%, and average session duration extended to 43 seconds, lifting by 53.6%. This indicates that while fewer visits occurred, those who arrived spent more meaningful time on the site and interacted more deeply with content.

• Traffic Sources: Organic Search generated 1017 visits (54.2%), while Direct traffic contributed 791 visits (42.1%). This demonstrates a strong balance between search visibility and brand-driven traffic, with organic search remaining the primary acquisition channel.

• Content Development: We produced and published tailored articles promoting Mercury's Save up to $1150 off 90 and 115HP FourStroke Outboards, further establishing brand relevance and authority.

• Link Building and Blogging: Completed 12 high-quality directory links, enhancing brand authority and search engine rankings.

• Competitive Performance: The website continues to perform strongly within its competitive set, with Phillip Island Marine maintaining the top position, ranking 1st among competitors based on average position trends.