Overview

• Keyword Rankings: 34% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 60. The website continues to demonstrate strong visibility for key commercial search terms, with standout performance in highly relevant industry keywords. “Boat shop” holds the #1 position. “Stacer boats” has improved significantly to #7, while “stacer aluminium boats” has also strengthened to #8.

• User Engagement: Engagement rate sits at 44.25%, reflecting a 72.8% change compared to the previous period, meaning a higher proportion of visitors are interacting meaningfully with the site. Average session duration is now 27 seconds, reflecting a 107.7% change, indicating users are spending more time consuming content. This indicates strong brand recall and direct navigation alongside a healthy level of search visibility.

• Traffic Sources: Traffic is primarily driven by two key channels, with Direct traffic accounting for 61.0% and Organic Search contributing 37.5%.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings.

• Competitive Performance: Phillip Island Marine continues to maintain the #1 position among its competitors.