Overview

• Keyword Rankings: 46% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 51. The website continues to perform strongly for its search terms, with “boat shop” now holding position #1, “mercury boat finacing” remaining at #2, and “boat dealer” currently sitting at #1 from no previous ranking.

• User Engagement: New sessions increased by 1.27% to 98.3%, highlighting the site’s ability to consistently attract fresh visitors. Engagement rate rose by 11.6% to 27.16%, reflecting stronger audience interaction. Average session duration improved by 5.9%, reaching 18 seconds, underscoring deeper engagement per visit.

• Traffic Sources: Direct traffic accounts for 76.8% of visits, while Organic Search contributes 22.8%, showing strong brand recognition alongside solid search visibility. We will continue strengthening organic content to gradually lift the share of visitors coming from search engines.

• Link Building and Blogging: Completed 12 high-quality directory links, enhancing brand authority and search engine rankings.

• Competitive Performance: Phillip Island Marine ranks 1st among its competitors in average position trend, maintaining leadership.