Overview

• Keyword Rankings: 24% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 67. The website continues to perform strongly for its search terms, with “boat dealer” holding position #1, “stacer dealers” remaining at #2, and “marine shop” maintaining position #3.

• User Engagement: User activity shows notable movement, with sessions at 89.39%, users at 94.21%, and pageviews at 42.12%, meaning more visitors are discovering the site and viewing multiple pages.

• Traffic Sources: Direct traffic accounts for 69.8% of visits, while Organic Search contributes 27.6%, showing strong brand recognition alongside solid search visibility. We will continue strengthening organic content to gradually lift the share of visitors coming from search engines.

• Content Development: We produced and published tailored articles promoting Mercury’s Save $3000 Off V6 FourStroke Outboards, further establishing brand relevance and authority.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings.

• Competitive Performance: Phillip Island Marine ranks 1st among its competitors in average position trend, maintaining leadership.