Overview

• Keyword Rankings: 42% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 61. Keyword visibility continued to strengthen across several high-value search terms. “Mercury boat financing” improved significantly, moving from position #16 to #8 and securing a place on the first page of search results, increasing its potential to attract qualified traffic. “Boat maintenance Victoria” and “boat detailing” both maintained the top position, demonstrating sustained authority and strong visibility in key service areas.

• User Engagement: Website activity showed strong overall growth, with sessions rising by 34.95%, users increasing by 49.06%, and goal completions improving by 66.53%. This means the website attracted a larger audience and generated substantially more enquiries and conversions, indicating improved visibility and stronger user acquisition.

• Traffic Sources: Direct traffic accounted for 63.4% of website visits, while Organic Search contributed 31.1%. The strong level of direct traffic demonstrates healthy brand recognition and a high proportion of visitors intentionally seeking out the business. Organic search continues to be an important acquisition channel, generating a significant share of website traffic and reinforcing the effectiveness of our ongoing SEO efforts in driving discoverability through search engines.

• Content Development: We produced and published tailored articles promoting Get More With Mercury: Save up to $1150 off Mercury’s 90 and 115HP FourStroke Outboards, further establishing brand relevance and authority.

• Link Building and Blogging: Completed 12 high-quality directory links, enhancing brand authority and search engine rankings.

• Competitive Performance: Phillip Island Marine ranked 2nd among competitors based on average position trends.