Overview

• Keyword Rankings: 26% of our targeted keywords have successfully reached the top 5 positions. The website continues to dominate in search visibility for key terms. “Boat shop” and “boat detailing” have achieved top position #1, while “boat maintenance Victoria” remains firmly at #1.

• User Engagement: New sessions rose slightly by 0.61%, indicating that a higher proportion of visitors are discovering the site for the first time.

• Traffic Sources: Direct traffic dominates at 82.5%, while Organic Search contributes 17.3% of visits. This indicates strong brand recognition, as most visitors are coming directly to the site. We will continue strengthening organic content to help maintain visibility and capture more qualified search traffic.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings.

• Competitive Performance: Phillip Island Marine continues to rank first among its competitors in average position trend, maintaining leadership in the local marine market.